Featured Services

What makes a good Website – I Want one?

by admin

WHAT Makes a Good Website?

Are you sick of Cold Calling, having to employ sales people and the have the expenses or running costs not converting into positive sales? Why not have an Online Portal to show the “World” what you do?

Qualities that make a Great Website

  • Ensure a Well Designed site. Ensure Functionality.
    • Not only does “Your” site reflect “Your” Company, “Your” product, or products you sell, “Your” service or services you supply, but in undoubtedly shows your “Brand”, along with creditability.
  • Is your site – Easy to Use?
  • Is it Mobile Optimized & Mobile friendly?
  • Is your Content – “Fresh” and of “Quality”?
  • Can People Easily find you?
    • Does it clearly show – Contact Information and if applicable also your physical office location?
  • Do you have clear “Calls to Action” buttons?
  • Do you have clear Social Media links (If applicable)?

Functionality

  • Typically, your site needs to load within 3 seconds – In today’s fast paced world, people do not want to wait. Immediate or Instant access is the key. They want it “Yesterday”!
  • Is your landing page Clear in terms of?
    • Who you are?
    • What you do!
    • Why do you do it?
  • Is a user able to browse your site and understand?
    • The layout
    • The Menu’s
  • Do your user’s understand?
    • Content should reflect you, your brand, your service and should apply to that.

Calls to Action

This is a button that Alerts, excites, creates the “Want” or “Need” to Action!

  • Good “Calls to Action” are:
    • “Get it now”
    • “Running out of Time”
    • “Activate your Future” and many more
  • Not only does this draw attention to you and your service or product, it makes the site interaction better and ultimately makes the user stay longer and possibly then leads to conversion in terms of sales or a request for a more personal contact or consult.

Visuals

  • Video is a good tool to use and there are many applications available to showcase you, your brand, your product, or service in a more visual manner.
    • Make them excited to see it in real life.
    • Spellbinding video adds makes one stay longer and become more interesting in the “Outcome of the Video.
  • Graphics / Pictures
    • Think of it like this: Reading a children’s book to a toddler is only half as exciting or possibly not at all, if you are not able to show them the “Horse & the Princess”.

Interaction

  • User interaction is obviously what you want as well as that conversion. Make them want to add comments before they leave your site as they too might have possible knowledge and experience in and of a specific product or type of product. Furthermore, they might be in need of a product, that you might be able to supply or give guidance on.
  • Product Authority and Knowledge sell, but only if you have established yourself as Trustworthy in your field.
  • Testimonials (in my opinion) are a great asset on your site. If people see others having a good experience, it makes their want to have that same experience – even bigger.

Keywords

  • Using Keywords and the use of them on your site only makes the experience better.
    • Keywords in terms of your Service, your Product, Your Brand.
      • It’s no use selling Apples and showing puppy dogs, or talking about Aeronautical application etc. This will only make your creditability ratings go down, which leads to a user exiting your site. Ultimately this also can lead to “Word of mouth” going the wrong way.
      • You want user’s to on-sell you and your brand, just in terms of the experience they had on your site.

Social Media Links

  • Try and link to as many as possible to your Social Media platforms.
    • LinkedIn
    • WhatsApp
    • Instagram
    • Pinterest
    • Facebook etc.

These are popular platforms many use to on-sell or advertise on and speaks to Visually enticing an end user through your site and its many facets. In addition to this, it subsequently shows your versatility and above all your reach and following.

Social Media

Conclusion

Selling your Business, Products or Services is easier now more than ever, using technology to your advantage. Online Selling & Advertising – Now more than ever is growing on a daily basis. Show the world what you have, how you can help them and do so in a Clear and Exciting manner, by having your own site, your Brand and your Expertise.

Contact Us and we will advise and assist you in getting YOU and YOUR Product onto the WWW.